MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01587cam a22003974a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13848506 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131008125523.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050124s2005 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
|
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
|
| Source |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749444657 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
C#P |
| -- |
IXA |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
|
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
|
| Item number |
|
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| Item number |
WR-P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wreden, Nick |
| 9 (RLIN) |
30562 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Profit brand |
| Remainder of title |
how to increase the profitability, accountability & sustainability of brands |
| Statement of responsibility, etc |
|
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Profit brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London |
| Name of publisher, distributor, etc |
Kogan Page |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii,240p. |
| Other physical details |
ill. |
| Dimensions |
24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [227]-233) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
30563 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
30564 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
30565 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
30566 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
30567 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip056/2005001872.html">http://www.loc.gov/catdir/toc/ecip056/2005001872.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print |
