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Profit brand how to increase the profitability, accountability & sustainability of brands

Wreden, Nick

Profit brand how to increase the profitability, accountability & sustainability of brands Profit brand - London Kogan Page 2005 - vii,240p. ill. 24cm.

Includes bibliographical references (p. [227]-233) and index.

ISBN: 0749444657

LCCN:

Nat. Bib. Agency Control No.:

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)
Marketing.
Relationship marketing.
Customer relations.

LC Class. No.: /

Dewey Class. No.: 658.827 / WR-P

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