MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01536cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14770562 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161019020002.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
Paper Back |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070315s2007 enka 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
|
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
|
| Source |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749447601 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
|
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
|
| Canceled/invalid control number |
|
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
|
| Item number |
|
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| Item number |
BI-C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bird, Drayton |
| 9 (RLIN) |
30054 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Commonsense direct & digital marketing |
| Statement of responsibility, etc |
|
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Commonsense direct and digital marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London |
| -- |
|
| Name of publisher, distributor, etc |
Kogan Page |
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii,434p. |
| Other physical details |
ill. |
| Dimensions |
25cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| 9 (RLIN) |
30055 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bird, Drayton. |
| Title of a work |
Commonsense direct marketing. |
| 9 (RLIN) |
30056 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0713/2007011100.html">http://www.loc.gov/catdir/toc/ecip0713/2007011100.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2007011100-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2007011100-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0912/2007011100-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2007011100-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print |
| Koha issues (borrowed), all copies |
3 |
