Digital marketing / (Record no. 3090356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01196nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241002020013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240213b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355320407 |
| Qualifying information | pbk. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema, |
| 9 (RLIN) | 1659608 |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing / |
| Statement of responsibility, etc | Seema Gupta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2023. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features."-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media--Marketing. |
| 9 (RLIN) | 759457 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen | Total Checkouts | Checked out | Date checked out | Total Renewals | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | Course Reserve | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Central Library | 658.872 GU-D | 151711 | 13/02/2024 | |||||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.872 GU-D | 151712 | 08/10/2024 | 2 | 07/12/2024 | 08/10/2024 | ||||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.872 GU-D | 151713 | 01/10/2024 | 2 | 30/11/2024 | 01/10/2024 | 2 | |||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.872 GU-D | 151714 | 30/09/2024 | 4 | 29/11/2024 | 30/09/2024 | 1 | |||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.872 GU-D | 151715 | 23/09/2024 | 2 | 23/10/2024 | 23/09/2024 | 2 | |||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.872 GU-D | 025230 | 22/09/2024 | 1 | 22/10/2024 | 22/09/2024 | Gifted by Anoushka Goyal |