MARC details
| 000 -LEADER |
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| fixed length control field |
03705naaaa2200817uu 4500 |
| 001 - CONTROL NUMBER |
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| control field |
https://directory.doabooks.org/handle/20.500.12854/84554 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220714174003.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
books978-3-0365-3960-7 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783036539591 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783036539607 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.3390/books978-3-0365-3960-7 |
| Terms of availability |
doi |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
dc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KCM |
| Source |
bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Au-Yong-Oliveira, Manuel |
| Relator code |
edt |
| 9 (RLIN) |
1590538 |
| 245 10 - TITLE STATEMENT |
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| Title |
Sustainable Marketing and Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Basel |
| Name of publisher, distributor, etc |
MDPI - Multidisciplinary Digital Publishing Institute |
| Date of publication, distribution, etc |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic resource (162 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Open Access |
| Source of term |
star |
| Standardized terminology for access restriction |
Unrestricted online access |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark-a mark which will affect the brand and, more importantly, consumers' minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
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| Terms governing use and reproduction |
Creative Commons |
| -- |
https://creativecommons.org/licenses/by/4.0/ |
| -- |
cc |
| -- |
https://creativecommons.org/licenses/by/4.0/ |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Development economics & emerging economies |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
88119 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
new ways of working |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
performance |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
structural equation modeling |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
work engagement |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
scale validation |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
SEM |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
wine storytelling |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
wine tasting excitement |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
wine involvement |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
winescape |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
employer branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
affective commitment |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
talent management |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
personal marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
franchising |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
franchisor |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
global expansion |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
case study |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
cross-listing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
financial leverage |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
R&D investment |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
corporate sustainability |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
systematic literature revision |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
content community |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
sustainable marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
SMIs marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
consumer advice network |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
opinion leaders |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
network structure |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
sustainability |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
supply chain |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
purchasing policies |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
coffee business and production |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Delta Cafés |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Grupo Nabeiro |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
sustainable business |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
sustainable practices |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
food safety |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
buying process |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
agrifood products |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
n/a |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sousa, Maria José |
| Relator code |
edt |
| 9 (RLIN) |
1580952 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Au-Yong-Oliveira, Manuel |
| Relator code |
oth |
| 9 (RLIN) |
1590538 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sousa, Maria José |
| Relator code |
oth |
| 9 (RLIN) |
1580952 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://mdpi.com/books/pdfview/book/5538">https://mdpi.com/books/pdfview/book/5538</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://directory.doabooks.org/handle/20.500.12854/84554">https://directory.doabooks.org/handle/20.500.12854/84554</a> |
| -- |
0 |
| Public note |
DOAB: description of the publication |
