Sustainable Marketing and Strategy
Au-Yong-Oliveira, Manuel
Sustainable Marketing and Strategy - Basel MDPI - Multidisciplinary Digital Publishing Institute 2022 - 1 electronic resource (162 p.)
Open Access
Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark-a mark which will affect the brand and, more importantly, consumers' minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book.
Creative Commons
English
books978-3-0365-3960-7 9783036539591 9783036539607
10.3390/books978-3-0365-3960-7 doi
Development economics & emerging economies
new ways of working performance structural equation modeling work engagement scale validation SEM wine storytelling wine tasting excitement wine involvement winescape employer branding affective commitment talent management strategy personal marketing franchising franchisor global expansion case study cross-listing financial leverage R&D investment corporate sustainability systematic literature revision content community sustainable marketing SMIs marketing consumer advice network opinion leaders network structure sustainability supply chain purchasing policies coffee business and production Delta Cafés Grupo Nabeiro sustainable business sustainable practices food safety buying process agrifood products n/a
Sustainable Marketing and Strategy - Basel MDPI - Multidisciplinary Digital Publishing Institute 2022 - 1 electronic resource (162 p.)
Open Access
Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark-a mark which will affect the brand and, more importantly, consumers' minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book.
Creative Commons
English
books978-3-0365-3960-7 9783036539591 9783036539607
10.3390/books978-3-0365-3960-7 doi
Development economics & emerging economies
new ways of working performance structural equation modeling work engagement scale validation SEM wine storytelling wine tasting excitement wine involvement winescape employer branding affective commitment talent management strategy personal marketing franchising franchisor global expansion case study cross-listing financial leverage R&D investment corporate sustainability systematic literature revision content community sustainable marketing SMIs marketing consumer advice network opinion leaders network structure sustainability supply chain purchasing policies coffee business and production Delta Cafés Grupo Nabeiro sustainable business sustainable practices food safety buying process agrifood products n/a