Ethics in advertising (Record no. 223522)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01323cam a22002898i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19377309 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180129113731.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161117s2016 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016021381 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138188983 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5831 |
| Item number | .S57 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174.4 |
| Edition number | 23 |
| Item number | SN-E |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Snyder, Wally S |
| 9 (RLIN) | 43339 |
| 245 10 - TITLE STATEMENT | |
| Title | Ethics in advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,181p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Moral and ethical aspects. |
| 9 (RLIN) | 43340 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 19/09/2017 | K K Books (2020) | 2432.59 | 174.4 SN-E | 136131 | 19/09/2017 | 2432.59 | 19/09/2017 |