Ethics in advertising
Snyder, Wally S
Ethics in advertising - London Routledge 2016 - xviii,181p.
Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
9781138188983
2016021381
Advertising--Moral and ethical aspects.
HF5831 / .S57 2016
174.4 / SN-E
Ethics in advertising - London Routledge 2016 - xviii,181p.
Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
9781138188983
2016021381
Advertising--Moral and ethical aspects.
HF5831 / .S57 2016
174.4 / SN-E