Using semiotics in retail (Record no. 2101513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220603155851.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paperback |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220603b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398603820 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | JGU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.9 |
| Item number | LA-U |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lawes, Rachel |
| 9 (RLIN) | 127334 |
| 245 ## - TITLE STATEMENT | |
| Title | Using semiotics in retail |
| Remainder of title | leverage consumer insight to engage shoppers and boost sales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2022 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 271p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Semiotics |
| 9 (RLIN) | 778 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Semiotics in advertising |
| 9 (RLIN) | 848242 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 03/06/2022 | Atlantic Publishers and Distributors (4451) | 2219.74 | 658.9 LA-U | 145790 | 03/06/2022 | 3082.97 | 03/06/2022 |