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Using semiotics in retail leverage consumer insight to engage shoppers and boost sales

Lawes, Rachel

Using semiotics in retail leverage consumer insight to engage shoppers and boost sales - London Kogan Page 2022 - xxii, 271p.

ISBN: 9781398603820

Subjects--Topical Terms:
Retail trade
Semiotics
Semiotics in advertising

Dewey Class. No.: 658.9 / LA-U

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