Managing customers as investments the strategic value of customers in the long run
Gupta, Sunil Lehmann, Donald R
Managing customers as investments the strategic value of customers in the long run - Delhi Pearson Education 2005 - xvii,205p.
9788131719145
658.812 / GU-M
Managing customers as investments the strategic value of customers in the long run - Delhi Pearson Education 2005 - xvii,205p.
9788131719145
658.812 / GU-M