Media economy
Material type:
TextSeries: Media management and economics seriesPublication details: London Routledge 2010Description: xi,202p. ill. ; 23 cmISBN: - 9780415990455
- 338.4730223 22 AL-M
- P96.E25 A483 2010
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| Item type | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | General Books | Main Library | 338.4730223 AL-M (Browse shelf(Opens below)) | Available | 111826 | ||
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OPJGU Sonepat- Campus | General Books | FOB Library | 338.4730223 AL-M (Browse shelf(Opens below)) | Not For Loan | 111827 |
Includes bibliographical references (p. 183-190) and index.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
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