Media economy
Albarran, Alan B
Media economy - London Routledge 2010 - xi,202p. ill. ; 23 cm. - Media management and economics series .
Includes bibliographical references (p. 183-190) and index.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
9780415990455
2010011613
Mass media--Economic aspects.
P96.E25 / A483 2010
338.4730223 / AL-M
Media economy - London Routledge 2010 - xi,202p. ill. ; 23 cm. - Media management and economics series .
Includes bibliographical references (p. 183-190) and index.
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
9780415990455
2010011613
Mass media--Economic aspects.
P96.E25 / A483 2010
338.4730223 / AL-M