Interpretation in social life, social science, and marketing
Material type: TextSeries: Routledge interpretive marketing research series ; 9.Publication details: New York Routledge 2009Description: viii,227p. 24 cmISBN:- 9780415777582
- 153.32 22 OS-I
- BF367 .O85 2009
Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
OPJGU Sonepat- Campus Main Library | General Books | 153.32 OS-I (Browse shelf(Opens below)) | Available | 108702 |
Includes bibliographical references (p. [197]-213) and index.
Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.
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