Branded entertainment Product placement and brand strategy in the entertainment business /

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Material type: Text

TextLanguage: English Original language: French Publication details: London Kogan Page 2009Edition: Description: ix,266p. ill. 24cmISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	791.40688 LE-B (Browse shelf(Opens below))	Available		108156

Originally published: 2007.

Includes bibliographical references and index.

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