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Branded entertainment Product placement and brand strategy in the entertainment business /

Lehu,Jean-Marc

Branded entertainment Product placement and brand strategy in the entertainment business / - - London Kogan Page 2009 - ix,266p. ill. 24cm.

Originally published: 2007.

Includes bibliographical references and index.

ISBN: 9780749453374

LCCN:

Subjects--Topical Terms:
Product placement in mass media.
Product management.
Branding (Marketing)

LC Class. No.: /

Dewey Class. No.: 791.40688 / LE-B

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