Marketing management and communications in the public sector

By:

Material type: Text

TextSeries: Routledge masters in public managementPublication details: London Routledge 2012Description: x,261p. 24 cmISBN:

9780415448987

Subject(s):

DDC classification:

352.748 22 PA-M

LOC classification:

JF1525.P8 P37 2012

Contents:

Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.

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Holdings
Item type	Collection	Shelving location	Call number	Status	Date due	Barcode
Print	General Books	Main Library	352.748 PA-M (Browse shelf(Opens below))	Available		128039

Includes bibliographical references and index.

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