Intellectual property and business the power of intangible assets

By:

Material type: Text

TextPublication details: London Sage Publication 2014ISBN:

9788132117919

LOC classification:

KF2979 .R937 2014

Contents:

The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	346.480973 RY-I (Browse shelf(Opens below))	Available		132483

Includes bibliographical references and index.

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