Intellectual property and business the power of intangible assets
Ryder, Rodney D Madhavan, Ashwin
Intellectual property and business the power of intangible assets - London Sage Publication 2014
Includes bibliographical references and index.
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
9788132117919
2014018433
KF2979 / .R937 2014
Intellectual property and business the power of intangible assets - London Sage Publication 2014
Includes bibliographical references and index.
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
9788132117919
2014018433
KF2979 / .R937 2014