000			01460cam a2200325 a 4500
001			15929683
005			20131008125617.0
007			Hard bound
008			091001s2010 nyua b 001 0 eng
010			_a 2009040648
020			_a9780415473262
035			_a(OCoLC)ocn449284376
040			_aDLC _cDLC _dYDXCP _dC#P _dBWX _dCDX _dBWK _dDLC
050	0	0	_aHD9980.5 _b.S55 2010
082	0	0	_a658.8 _222 _bSK-M
100	1		_aSkalen, Per
245	1	0	_aManaging service firms _bthe power of managerial marketing
260			_aLondon _bRoutledge _c2010
300			_axii,185p. _bill. ; _c24 cm.
490	1		_aRoutledge interpretive marketing research ; _v11
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
650		0	_aService industries.
650		0	_aMarketing _xManagement.
830		0	_aRoutledge interpretive marketing research series ; _v11.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c9821 _d9821