| 000 | 01247cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 16353408 | ||
| 005 | 20190804020024.0 | ||
| 007 | Paper bound | ||
| 008 | 100728s2010 enka b 001 0 eng | ||
| 010 | _a 2010483152 | ||
| 020 | _a9780415779005 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M664 2010 |
| 082 | 0 | 0 |
_a658.8 _222 _bMO-M |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aMoore, Karl _d1955- |
|
| 100 | 1 | _aPareek, Niketh | |
| 245 | 1 | 0 |
_aMarketing _bthe basics |
| 250 | _a2nd | ||
| 260 |
_aLondon _bRoutledge _c2010 |
||
| 300 |
_a240p. _bill. ; _c21 cm. |
||
| 490 | 0 | _aThe basics | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumer behavior _xResearch. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 906 |
_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _02 |
||
| 999 |
_c9790 _d9790 |
||