000 01247cam a2200361 a 4500
001 16353408
005 20190804020024.0
007 Paper bound
008 100728s2010 enka b 001 0 eng
010 _a 2010483152
020 _a9780415779005
040 _aDLC
_cDLC
050 0 0 _aHF5415.13
_b.M664 2010
082 0 0 _a658.8
_222
_bMO-M
084 _a85.40
_2bcl
100 1 _aMoore, Karl
_d1955-
100 1 _aPareek, Niketh
245 1 0 _aMarketing
_bthe basics
250 _a2nd
260 _aLondon
_bRoutledge
_c2010
300 _a240p.
_bill. ;
_c21 cm.
490 0 _aThe basics
504 _aIncludes bibliographical references and index.
505 0 _aWhat is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing research.
650 0 _aConsumer behavior
_xResearch.
650 0 _aExport marketing
_xManagement.
906 _a7
_bcbc
_corigcop
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_02
999 _c9790
_d9790