000			01595cam a2200325 a 4500
001			15596104
005			20250311020003.0
007			Paper bound
008			090123s2010 caua b 001 0 eng
010			_a 2009002539
020			_a9781412970419
035			_a(OCoLC)ocn299381579
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC
050	0	0	_aHF5415.127 _b.M66 2010
082	0	0	_a658.802 _222 _bMO-G
100	1		_aMooij, Marieke K de _d1943-
245	1	0	_aGlobal marketing and advertising _bunderstanding cultural paradoxes
250			_a3rd
260			_aNew Delhi _bSage _c2010
300			_axviii,323p. _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
650		0	_aTarget marketing _vCross-cultural studies.
650		0	_aAdvertising _vCross-cultural studies.
650		0	_aConsumer behavior _vCross-cultural studies.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c9559 _d9559