000 00670cam a22002418a 4500
001 16522279
003 JGU
005 20240815020005.0
007 paper baund
008 101028s2012 mau b 001 0 eng
020 _a9788131709962
040 _c0
082 0 0 _a658.82
_222
_bCL-I
100 1 _aClow, Kenneth E
_931304
100 1 _aBaack, Donald
_931305
245 1 0 _aIntegrated advertising, promotion, and marketing communications
250 _a3rd ed.
260 _aDelhi
_bPearson
_c2007
300 _a537p.
942 _2ddc
_cBK
_014
999 _c9460
_d9460