000 00468 a2200157 4500
007 Paper bound
008 110303t xxu||||| |||| 00| 0 eng d
020 _a9788131722152
082 _222
_a790.2
_bSA-E
100 _aSayre, Shay
_97865
245 _aEntertainment marketing communication
_bselling branded performance, people, and places
260 _bPearson
_c2008
_aDelhi
300 _a511p.
942 _cBK
_2ddc
999 _c9435
_d9435