000 00457 a2200181 4500
007 Paper bound
008 110106t xxu||||| |||| 00| 0 eng d
020 _a9780198063308
082 _222
_a658.8
_bBA-M
100 _aBaines, Paul
100 _aFill, Chris
100 _aPage, Kelly
245 _aMarketing
260 _bOxford University Press
_c2008
_aNew York
300 _axxvii,859p.
942 _cBK
_2ddc
999 _c9290
_d9290