000			01727cam a22003378a 4500
001			16064798
005			20160401020002.0
007			Paper bound
008			100122s2010 pau b 000 0 eng
010			_a 2010002761
020			_a9780749460778
040			_aDLC _cDLC _dDLC
050	0	0	_aHD30.28 _b.W665 2010
082	0	0	_a658.4012 _222 _bWO-S
100	1		_aWootton, Simon
100	1		_aHorne, Terry
245	1	0	_aStrategic thinking _ba nine step approach to strategy and leadership for managers and marketers
250			_a3rd
260			_aNew Delhi _bKogan Page _c2010
263			_a1009
300			_aix,150p.
500			_aRev. ed. of: Strategic planning.
504			_aIncludes bibliographical references.
505	0		_aStrategic leadership and the conversational style of strategists -- Strategic leadership-brain-based strategic communication -- Strategic leadership-the thinking skills required -- Strategic leadership-case study : marketing leadership and management action in turbulent times -- Strategic thinking-nine steps -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
650		0	_aStrategic planning.
700	1		_aWootton, Simon. _tStrategic planning.
906			_a7 _brip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _02
999			_c8143 _d8143