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|---|---|---|---|
| 001 | 15599228 | ||
| 005 | 20241113020003.0 | ||
| 007 | Hard bound | ||
| 008 | 090126s2009 enka b 001 0 eng | ||
| 010 | _a 2009001273 | ||
| 015 |
_aGBA930450 _2bnb |
||
| 016 | 7 |
_a014937481 _2Uk |
|
| 020 | _a9780749453862 | ||
| 035 | _a(OCoLC)ocn300279812 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dUKM _dYDXCP _dBWKUK _dBWX _dBWK _dCDX _dMOF _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M369159 2009 |
| 082 | 0 | 0 |
_a658.80072 _222 _bMC-M |
| 100 | 1 | _aMcDonald, Malcolm | |
| 100 | 1 | _aMouncey, Peter | |
| 245 | 1 | 0 |
_aMarketing accountability _bhow to measure marketing effectiveness |
| 260 |
_aNew Delhi _bKogan Page _c2009 |
||
| 300 |
_aviii,293p. _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCost effectiveness. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1004/2009001273-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1004/2009001273-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1004/2009001273-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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