000			02759nam a2200325 a 4500
001			eep9781783479542
003			UtOrBLW
005			20220729120535.0
008			150908s2015 enka ob 001 0 eng d
010			_a 2015938631
020			_a9781783479542
040			_aUtOrBLW _cUtOrBLW _dUtOrBLW
050		4	_aK1555 _b.F75 2015
100	1		_aFriedmann, Danny _931532
245	1	0	_aTrademarks and social media _btowards algorithmic justice _cDanny Friedmann.
260			_aCheltenham _bEdward Elgar Pub. _c2015
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction -- 2. Stage of the legal conflict -- 3. Protagonists of the legal conflict -- 4. Analysis of the legal conflict -- 5. Trademark infringement and its defences -- 6. Trademark dilution and its defences -- 7. Intermediary liability -- 8. Moral right of integrity -- 9. Implementation of a paradigm shift -- 10. Conclusions.
520			_aTrademarks and Social Media supports the protection of using the trademark logo correctly on social media. This thoughtful book demonstrates how protection can be implemented within the walled gardens of social media, through the reconciliation of unauthorised use of the trademark logo on social media alongside maintaining the right to exercise freedom of expression. Legal conflicts between trademark holders, social media providers and internet users have become manifest in the light of wide-scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability. This book offers an unparalleled insight into the use of the trademark logo on social media, the consequences of incorrect use and practical solutions to achieve algorithmic justice. Scholars in the field of trademark law will find this a discerning reference tool. Policy makers and practitioners will benefit from the practical solutions presented to protect the trademark logo on social media.
650		0	_aTrademarks _xLaw and legislation. _996804
650		0	_aSocial media _xLaw and legislation. _996805
655		0	_aElectronic books.
776	1		_z9781783479535 (hardback)
856	4	0	_uhttps://www.elgaronline.com/view/9781783479535.xml?rskey=n6F2j6&result=1
999			_c705154 _d705154