000			02263cam a22004094a 4500
001			14296761
005			20131008125535.0
007			Hard bound
008			060313s2006 caua 001 0 eng
010			_a 2006008660
015			_aGBA642980 _2bnb
016	7		_a013455339 _2Uk
020			_a9780787982799
035			_a(OCoLC)ocm65301581
040			_aDLC _cDLC _dBAKER _dUKM _dC#P _dMNY _dIXA _dVP@ _dPUL _dDLC
042			_apcc
082	0	0	_a659.2 _222 _bWE-U
100	1		_aWeiner, Mark _d1946-
245	1	0	_aUnleashing the power of PR _ba contrarian's guide to marketing and communication
260			_aSan Francisco _bJossey-Bass _c2006
300			_axxi,247p. _c24 cm.
500			_a"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].
500			_aIncludes index.
505	0		_aNew opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.
650		0	_aPublic relations.
650		0	_aBusiness communication.
650		0	_aCommunication in marketing.
710	2		_aInternational Association of Business Communicators.
830		0	_aJossey-Bass business & management series.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0610/2006008660.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0650/2006008660-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006008660-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c6102 _d6102