000			01868cam a2200385 a 4500
001			15036160
005			20160831020003.0
007			Hard bound
008			071005s2008 nju b 001 0 eng
010			_a 2007041571
015			_aGBA822435 _2bnb
016	7		_a014530660 _2Uk
020			_a9780470243367
035			_a(OCoLC)ocn173809120
035			_a(OCoLC)173809120
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dDLC
050	0	0	_aHF5827.9 _b.L35 2008
082	0	0	_a658.80019 _222 _bLA-S
100	1		_aLakhani, Dave _d1965-
245	1	0	_aSubliminal persuasion _binfluence & marketing secrets they don`t want you to know
260			_aNew Jersey _bJohn Wiley _c2008
300			_axxii,202p. _c23 cm. + _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references (p. 191-194) and index.
505	0		_aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
650		0	_aSubliminal advertising.
650		0	_aSubliminal projection.
650		0	_aMarketing _xPsychological aspects.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0801/2007041571-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0801/2007041571-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c5931 _d5931