000			01536cam a2200385 a 4500
001			14770562
005			20161019020002.0
007			Paper Back
008			070315s2007 enka 001 0 eng
010			_a
015			_a _2
020			_a9780749447601
035			_a
035			_a _z
040			_aDLC _cDLC _dUKM _dBAKER _dBTCTA _dBWKUK _dYDXCP _dDLC
050	0	0	_a _b
082	0	0	_a658.872 _222 _bBI-C
100	1		_aBird, Drayton _930054
245	1	0	_aCommonsense direct & digital marketing _c
246	3		_aCommonsense direct and digital marketing
250			_a5th ed.
260			_aLondon _a _bKogan Page _c2007
300			_aviii,434p. _bill. _c25cm.
500			_a"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso.
500			_aIncludes index.
650		0	_aDirect marketing. _930055
700	1		_aBird, Drayton. _tCommonsense direct marketing. _930056
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0713/2007011100.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2007011100-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2007011100-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _03
999			_c5029 _d5029