| 000 | 01186cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 15455314 | ||
| 003 | JGU | ||
| 005 | 20180821020039.0 | ||
| 007 | Paper Back | ||
| 008 | 080917s2009 enka b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a9780749453374 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | 1 |
_aeng _hfre |
|
| 050 | 0 | 0 |
_a _b |
| 082 | 0 | 0 |
_a791.40688 _222 _bLE-B |
| 100 | 1 |
_aLehu,Jean-Marc _947639 |
|
| 245 | 1 | 0 |
_aBranded entertainment _bProduct placement and brand strategy in the entertainment business / _c |
| 250 | _a | ||
| 260 |
_aLondon _bKogan Page _c2009 |
||
| 300 |
_aix,266p. _bill. _c24cm. |
||
| 500 | _aOriginally published: 2007. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aProduct placement in mass media. _947640 |
|
| 650 | 0 |
_aProduct management. _947641 |
|
| 650 | 0 |
_aBranding (Marketing) _947642 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040877.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c5026 _d5026 |
||