000 00462nam a22001577a 4500
007 Paper bound
008 100609t xxu||||| |||| 00| 0 eng d
020 _a9780761996569
082 _222
_a658.827
_bKA-E
100 _aKapoor, Jagdeep
245 _aEighteen brand astras
_busing brand abilities as weapons for CRISP brand building
260 _aNew Delhi
_bResponse Books
_c2003
300 _a134p.
942 _2ddc
_cBK
999 _c4931
_d4931