000			00502nam a22001817a 4500
007			Paper bound
008			100604t xxu||||| |||| 00| 0 eng d
020			_a9788120324473
082			_222 _a659.1 _bJO-W
100			_aJones, John Philip
100			_aSlater, Jan S
245			_aWhat`s in a name _badvertising and the concept of brands
250			_a2nd
260			_aNew Delhi _bPrentice Hall of India _c2003
300			_axxiii,308p.
942			_2ddc _cBK
999			_c4728 _d4728