000 00441nam a22001577a 4500
007 Paper bound
008 100527t xxu||||| |||| 00| 0 eng d
020 _a9780749451677
082 _222
_a659.113
_bSP-A
100 _aSpringer, Paul
245 _aAds to icons
_bhow advertising succeeds in a multimedia age
260 _aNew Delhi
_bKogan Page
_c2007
300 _axviii,379p.
942 _2ddc
_cBK
999 _c4334
_d4334