000 00424 a2200169 4500
007 paper bound
020 _a9788177225204
082 _222
_a658.8
_bPR-M
100 _aPride, William M
100 _aFerrell, O C
245 _aMarketing concepts and strategies
250 _a12th ed.
260 _aNew Delhi
_bBiztantra
_c2005
300 _axxxi,750p.;
942 _2ddc
_cBK
999 _c4226
_d4226