000 01863cam a2200313 a 4500
001 15682217
005 20210507120344.0
008 090401s2010 mauab b 001 0 eng
010 _a 2009013911
020 _a9788131733769
035 _a(OCoLC)ocn297149500
040 _aDLC
_cDLC
_dBTCTA
_dYDXCP
_dC#P
_dBWX
_dCDX
_dDLC
050 0 0 _aHF5429
_b.B45 2010
100 1 _aBerman, Barry
_91822
245 1 0 _aRetail management
_ba strategic approach
250 _a11th
260 _aNew Jersey
_bPrentice Hall
_c2010
504 _aIncludes bibliographical references and indexes.
505 0 _aAn introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
650 0 _aRetail trade
_xManagement.
_912337
700 1 _aEvans, Joel R
_921533
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
999 _c41478
_d41478