000 | 01863cam a2200313 a 4500 | ||
---|---|---|---|
001 | 15682217 | ||
005 | 20210507120344.0 | ||
008 | 090401s2010 mauab b 001 0 eng | ||
010 | _a 2009013911 | ||
020 | _a9788131733769 | ||
035 | _a(OCoLC)ocn297149500 | ||
040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC |
||
050 | 0 | 0 |
_aHF5429 _b.B45 2010 |
100 | 1 |
_aBerman, Barry _91822 |
|
245 | 1 | 0 |
_aRetail management _ba strategic approach |
250 | _a11th | ||
260 |
_aNew Jersey _bPrentice Hall _c2010 |
||
504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 | _aAn introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy. | |
650 | 0 |
_aRetail trade _xManagement. _912337 |
|
700 | 1 |
_aEvans, Joel R _921533 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
999 |
_c41478 _d41478 |