000			02012cam a2200373 a 4500
001			15079129
003			JGU
005			20170821165428.0
008			071113s2009 nyua b 001 0 eng
010			_a 2007047066
020			_a9788190210027
035			_a(OCoLC)181517269
035			_a(OCoLC)ocn181517269
040			_aDLC _cDLC _dYDXCP _dBTCTA _dBAKER _dOCLCG _dC#P _dBWX _dCDX _dDLC
050	0	0	_aHF5415.1255 _b.F73 2009
100	1		_aFranzen, Giep _917634
245	1	4	_aScience and art of branding
260			_a New York _bME Sharpe _c2009
504			_aIncludes bibliographical references (p. 529-554) and index.
505	0		_aThe nature of brands -- The brand as a system -- Branding in context -- Brand strategy development: the company perspective -- Brand strategy development -- The nature of brands and brand functions -- Brand core concept -- Brand identity -- Strategic brand segmentation -- Brand strategy meets brand perception -- Brand differentiation and positioning -- Brands and consumer needs and values -- Brand personality -- Brand meaning and brand physique -- Brand relationships and reputation -- Brand equity: expansion and integration -- Brand strength and brand saliency -- Brand span and brand extension -- Brand portfolio and brand architecture -- Consumer brand equity -- Market brand equity -- Brand valuation -- Gesamtkunstwerk: the art of brand integration.
650		0	_aBranding (Marketing) _917635
650		0	_aBrand name products. _917636
650		0	_aConsumer behavior. _917637
650		0	_aSocial values. _917638
650		0	_aBranding (Marketing) _xManagement _vCase studies. _917639
700	1		_aMoriarty, Sandra _917640
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
999			_c40628 _d40628