000			03013cam a22003374a 4500
001			16722202
005			20160215020003.0
008			110405s2011 enka b 001 0 eng
010			_a 2011014107
020			_a9781107664531
040			_aDLC _cDLC _dDLC
050	0	0	_aHD30.28 _b.H4767 2011
084			_aBUS063000 _2bisacsh
100	1		_aHeracleous, Loizos _918871
245	1	0	_aCrafting strategy _bembodied metaphors in practice
260			_aCambridge _bCambridge University Press _c2011
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: List of figures; List of tables; Acknowledgements; Preface; Vignette A: BASF; 1. Strategizing out of the box; Vignette B: UNICEF; 2. Metaphor and embodied realism; 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg); 4. Crafting strategy as a practice of embodied recursive enactment; 5. Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D: Hephata; 6. Understanding organizations through embodied metaphors; 7. Sensemaking through embodied metaphors in organization development; Vignette E: Privatbank; 8. Strategy as a crafting practice; Vignette F: Worldvision New Zealand; 9. The process of strategizing through crafting embodied metaphors; Glossary; Index.
520			_a"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF"--
650		0	_aStrategic planning. _918872
650		0	_aMetaphor _xSocial aspects. _918873
650		0	_aCreative thinking. _918874
650		0	_aOrganizational behavior. _918875
700	1		_aJacobs, Claus D _918877
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
999			_c40567 _d40567