000			02196cam a22004094a 4500
001			6163483
005			20170906020039.0
008			060310s2006 ii a b 001 0 eng
010			_a 2006008454
015			_aGBA642945 _2bnb
016	7		_a013455304 _2Uk
020			_a0761934839
029	1		_aIG# _b0761934839
029	1		_aIG# _b0761934847
029	1		_aYDXCP _b2423951
035			_a(OCoLC)ocm65399939
042			_apcc
043			_aa------
050	0	0	_aHE8700.9.A78 _bT49 2006
100	1		_aThomas, Amos Owen _94729
245	1	0	_aTransnational media and contoured markets _bredefining Asian television and advertising _cAmos Owen Thomas
260			_aNew Delhi _bSage Publications _c2006
504			_aIncludes bibliographical references (p. [243]-257) and index.
505	0		_aEmergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
650		0	_aTelevision _zAsia. _94730
650		0	_aDigital media. _94731
650		0	_aGlobalization. _94732
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0610/2006008454.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0659/2006008454-d.html
948	1		_a20070426 _bc _cjv5 _dMPS
999			_c36304 _d36304