| 000 | 01269cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 16529504 | ||
| 005 | 20241001020007.0 | ||
| 008 | 100816s2010 ii a b 001 0 eng d | ||
| 010 | _a 2010308679 | ||
| 020 | _a9780670084067 | ||
| 025 | _aI-E-2010-308679; 82-92 | ||
| 035 | _a(OCoLC)ocn660010925 | ||
| 035 | _a(OCoLC)660010925 | ||
| 037 | _aLibrary of Congress -- New Delhi Overseas Office | ||
| 040 |
_aDKAGE _beng _cDKAGE _dDLC |
||
| 042 |
_alccopycat _alcode |
||
| 043 | _aa-ii--- | ||
| 050 | 0 | 0 |
_aHD59.6.I4 _bW58 2010 |
| 100 | 1 |
_aWitzel, Morgen _96628 |
|
| 245 | 1 | 0 |
_aTata _bthe evolution of a corporate brand |
| 260 |
_aNew Delhi _bPenguin _c2010 |
||
| 504 | _aIncludes bibliographical references (p. 206-210) and index. | ||
| 610 | 2 | 0 |
_aTata Group _xPublic relations. _9802 |
| 650 | 0 |
_aCorporate image _zIndia. _9430 |
|
| 650 | 0 |
_aBranding (Marketing) _zIndia. _96629 |
|
| 650 | 0 |
_aCreative ability in business _zIndia. _92417 |
|
| 700 |
_aCharan, Ram _96630 |
||
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
||
| 999 |
_c36254 _d36254 |
||