000 00328 a2200133 4500
007 paper bound
020 _a9781578518043
082 _222
_a658.8
_bHA-
245 _aHarvard business review on marketing
260 _aBoston
_bHarvard Business School Press
_c2001
300 _avii,182p.;
942 _2ddc
_cBK
_01
999 _c3493
_d3493