000			00556 a2200193 4500
007			Paper bound
008			101126t xxu||||| |||| 00| 0 eng d
020			_a9780070144965
082			_222 _a659.1 _bBE-A
100			_aBelch, George E
100			_aBelch, Michael A
100			_aPurani, Keyoor
245			_aAdvertising and promotion _ban integrated marketing communications perspective
250			_a7th
260			_bTata McGraw Hill _c2007 _aNew Delhi
300			_axxxiii,1075p.
942			_cBK _2ddc _01
999			_c32724 _d32724