000 00417nam a22001457a 4500
005 20241113020002.0
007 Paper bound
008 100421t xxu||||| |||| 00| 0 eng d
020 _a9780749453787
082 _222
_a658.8902
_bMA-
245 _aMalcolm McDonald on marketing planning
_bunderstanding marketing plans and strategy
260 _aNew Delhi
_bKogan Page
_c2008
300 _ax,197p.
942 _2ddc
_cBK
_01
999 _c3189
_d3189