| 000 | 01099cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 14712820 | ||
| 003 | JGU | ||
| 005 | 20220805113220.0 | ||
| 007 | Paper bound | ||
| 008 | 070126s2008 njua b 001 0 eng | ||
| 010 | _a 2007003552 | ||
| 020 | _a9788131756898 | ||
| 035 | _a(OCoLC)ocm80461138 | ||
| 035 | _a(OCoLC)80461138 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOCLCG _dDLC |
||
| 082 | 0 | 0 |
_a658.27 _222 _bKE-S |
| 100 | 1 |
_aKeller, Kevin Lane _d1956- _9737 |
|
| 100 | 1 |
_aParameswaran, M G _98900 |
|
| 100 | 1 |
_aJacob, Isaac _98901 |
|
| 245 | 1 | 0 |
_aStrategic brand management _bbuilding, measuring, and managing brand equity |
| 250 | _a3rd | ||
| 260 |
_aNew Jersey _bPearson _c2011 |
||
| 300 | _axxi,692p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _98902 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _025 |
||
| 999 |
_c31712 _d31712 |
||