000			01978cam a22003738i 4500
001			21269947
003			JGU
005			20250306102850.0
008			191021s2020 nyu jo 001 0 eng
010			_a 2019044780
020			_a9781259026850 _qpbk.
040			_aDLC _beng _cDLC _erda
041			_aeng
100	1		_aBelch, George E. _eauthor
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge Belch & Michael Belch, Both of San Diego State University.
250			_a5th.
260			_aChennai : _bMcGraw-Hill Education (India), _c2013.
263			_a2001
500			_aIncludes index.
520			_a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
521			_aAges 18+ _bMcGraw-Hill Education
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A. _eauthor.
776	0	8	_iPrint version: _aBelch, George E. (George Edward), 1951- _tAdvertising and promotion _b12e _dNew York : McGraw-Hill Education, 2020. _z9781260259315 _w(DLC) 2019044779
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
999			_c3095415 _d3095415