000			01606cam a2200313 a 4500
001			16687517
003			JGU
005			20250227112952.0
008			110310s2012 ii a b 001 0 eng
010			_a 2011008778
016	7		_a015758694 _2Uk
020			_a9788132106357 _qhbk.
035			_a(OCoLC)ocn706020684
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dUKMGB _dDKAGE _dYNK _dBWX _dDLC
041			_aeng
100	1		_aBijapurkar, Rama _eauthor
245	1	0	_aCustomer in the boardroom? : _bcrafting customer-based business strategy / _cRama Bijapurkar.
260			_aNew Delhi : _bSAGE, _c2012.
490	0		_aResponse business books
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
650		0	_aCustomer relations _xManagement.
650		0	_aStrategic planning.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
999			_c3095266 _d3095266