000 02051nam a22002177a 4500
003 JGU
005 20250118020007.0
008 250106b |||||||| |||| 00| 0 eng d
020 _a9781847942883
_qpbk.
040 _beng
_cJGU
041 _aeng
100 _aTett, Gillian,
_eauthor
245 _aAnthro-vision :
_ba new way to see in business and life /
_cGillian Tett.
260 _aNew York :
_bAvid Reader Press,
_c2021.
520 _a"A revelatory model that explains how we buy, sell, work and live. For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context, to illuminate the behaviour of consumers and businesses at home. In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD, reveals how anthropology can make sense of people's behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits, revealing the 'webs of meaning' that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too- helping us make better decisions, navigate risk - even work out what our peers are really thinking. Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology in action. The result is a wholly new way to make sense of human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision."--
650 _aAnthropology -- Research
650 _aLabor -- Anthropological aspects
999 _c3093832
_d3093832