| 000 | 00853nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | JGU | ||
| 005 | 20240828144012.0 | ||
| 008 | 240822b |||||||| |||| 00| 0 eng d | ||
| 020 | _qhbk | ||
| 040 |
_beng _cJGU |
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| 041 | _aeng | ||
| 100 | 1 |
_aSaxena, Arun _eresearcher _91664415 |
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| 245 |
_aHow does star rating influence consumers' willingness to pay a premium? The roles of brand image, consumer involvement, and review volume / _cArun Saxena; ; under the guidance of Diptiman Banerji and Deepak Sangroya |
||
| 260 |
_aSonipat : _bO.P. Jindal Global University, Jindal Global Business School, _c2024 |
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| 650 |
_aConsumer _91664416 |
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| 650 |
_aBrand image _91664417 |
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| 700 | 1 |
_aBanerji, Diptiman _esupervisor _91664418 |
|
| 700 | 1 |
_aSangroya, Deepak _esupervisor _91664419 |
|
| 999 |
_c3093171 _d3093171 |
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