000			02129nam a22002417a 4500
003			JGU
005			20240601020731.0
008			240530b |||||||| |||| 00| 0 eng d
020			_a9781503638792 _qpbk.
040			_beng _cJGU
041			_aeng
100			_aBollmer, Grant, _91662007 _eauthor.
245			_aThe influencer factory : _ba Marxist theory of corporate personhood on YouTube / _cGrant Bollmer and Katherine Guinness.
260			_aCalifornia : _bStanford University Press, _c2024.
520			_a"Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"―a raw material for brands to use―with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life."--
650			_aYouTube (Electronic resource) _9518110
650			_aInternet personalities. _91201880
650			_aSocial media--Economic aspects. _951205
700	1		_aGuinness, Katherine, _eauthor _91663008
999			_c3091628 _d3091628